Last updated: 9 April 2026
1. Introduction
This Privacy Policy explains how BumpyGoat collects, uses, and protects your personal data when you use our website.
We are committed to protecting your privacy and complying with applicable data protection laws, including the UK GDPR.
2. Who We Are
BumpyGoat is an online marketplace that allows users to browse vehicle listings provided by third parties.
If you have any questions about this Privacy Policy, you can contact us at:
contact@bumpygoat.co.uk
3. What Data We Collect
We may collect and process the following types of data:
a) Information you provide directly
- Contact details (if you email us or contact us directly)
b) Automatically collected data
When you use our website, we may collect:
- IP address
- Browser type and version
- Device type
- Pages visited
- Time and date of your visit
- Referring URLs
c) Usage and technical data
We collect technical and usage data to:
- Improve website performance
- Understand user behaviour
- Prevent abuse or misuse of our services
4. How We Use Your Data
We use your data for the following purposes:
- To operate and maintain the website
- To improve user experience and functionality
- To analyse traffic and usage patterns
- To prevent fraud, abuse, or unauthorised access
- To respond to enquiries or support requests
5. Legal Basis for Processing
We process your data based on:
- Legitimate interests (to operate and improve the website)
- Consent (for cookies and analytics, where required)
- Legal obligations, where applicable
6. Analytics and Tracking
We use analytics tools (such as Google Analytics) to understand how users interact with our website.
These tools may collect:
- IP address (which may be anonymised)
- Device and browser information
- Behavioural data (pages visited, time spent, interactions)
This data is used in an aggregated and anonymised form where possible.
7. Cookies
We use cookies and similar technologies to:
- Ensure the website functions correctly
- Analyse traffic and user behaviour
- Improve the overall user experience
For more information, please see our Cookies Policy.
8. Data Sharing
We do not sell your personal data.
We may share data with:
- Analytics providers (e.g. Google Analytics)
- Hosting and infrastructure providers
- Legal or regulatory authorities (if required by law)
9. International Data Transfers
Some of our service providers may store or process data outside the United Kingdom, including in the United States.
Where this occurs, we ensure appropriate safeguards are in place, such as:
- Standard Contractual Clauses (SCCs)
- Compliance with applicable data protection frameworks
10. Data Retention
We retain personal data only for as long as necessary:
- Analytics data may be stored for a limited period
- Technical data (such as IP addresses) may be retained temporarily for security and abuse prevention
We regularly review and delete data when it is no longer required.
11. Your Rights
Under UK data protection law, you have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Object to processing
- Request restriction of processing
To exercise your rights, please contact us at:
contact@bumpygoat.co.uk
12. Data Security
We take appropriate technical and organisational measures to protect your data, including:
- Secure hosting environments
- Access controls
- Monitoring for potential security issues
However, no system is completely secure, and we cannot guarantee absolute security.
13. Third-Party Links
Our website may contain links to third-party websites.
We are not responsible for their privacy practices, and we encourage users to review their policies.
14. Changes to This Policy
We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated date.