The Car Pitch

The Car Pitch is a little different from your typical used car dealership. Based on West Street in Crewe, the business is run by Lee, who also shares the realities of life in the motor trade through his popular YouTube channel, Car UK. From hunting for bargains at auction to dealing with unexpected mechanical problems, his videos give viewers an unusually open look at what goes into buying, repairing and selling affordable cars.

That hands-on experience is at the heart of The Car Pitch. The team concentrates on everyday vehicles that offer genuine value, particularly smaller hatchbacks and practical family cars. Every vehicle is serviced, given a 12-month MOT and subjected to pre-delivery checks, regardless of its age or mileage. If something isn't right, the team would rather put it right than send a customer away with a problem waiting to happen.

Lee's willingness to show both the successes and frustrations of running a car business has earned The Car Pitch a following well beyond Cheshire. Some customers first discover the dealership through his videos and travel considerable distances to buy a car. It's a business with a personal, down-to-earth character, where customers can see the work that goes into preparing their vehicles rather than simply taking someone's word for it.