Cedar Specialist Cars Ltd

After nearly 20 years working for major dealership groups, Sean Cantillon decided it was time to do things his own way. In 2018, he established Cedar Specialist Cars in Mansfield Woodhouse, Nottinghamshire, with a simple philosophy: concentrate on quality rather than quantity, and give customers the kind of personal attention that can be difficult to find in a large dealership. What began as a small family venture soon gained national recognition, winning major motor industry awards in both 2019 and 2020.

Sean remains closely involved in choosing every car that comes through the business. Rather than relying on vehicle auctions, Cedar primarily sources part exchanges from prestige dealerships representing brands such as Audi, BMW, MINI, Land Rover and Mercedes-Benz. This approach allows him to be selective about what makes it into the showroom, with each vehicle chosen on its individual merits.

Honesty in advertising is something Cedar takes particularly seriously. Cars are photographed and described as they really are, with the aim of making sure customers know exactly what to expect before travelling to see them. Visits are arranged personally, giving buyers the opportunity to discuss a vehicle without the distractions of a busy showroom. And, as the team likes to remind visitors, there's always a good cup of coffee waiting.