Ducati Stoke

A new chapter for Ducati in Staffordshire began in the summer of 2025, when Ducati Stoke opened its doors in Newcastle-under-Lyme under the ownership of Bob Sheldon. Already a well-known figure in the local motorcycle industry, Bob brought the Italian marque into the Staffordshire Triumph family, a motorcycle business with roots stretching back to 2001. For the team, it was an exciting opportunity to bring their experience and enthusiasm to one of motorcycling's most celebrated names.

Ducati has always been about more than getting from one place to another. The unmistakable sound of its engines, Italian styling and racing heritage make these motorcycles something enthusiasts feel passionate about. Ducati Stoke shares that excitement, welcoming riders interested in everything from the adventurous Multistrada and DesertX to the iconic Monster, Panigale and Scrambler ranges. Alongside new models, the showroom offers Ducati Approved pre-owned motorcycles and selected used bikes from other manufacturers.

The relationship with Ducati doesn't end when a motorcycle leaves the showroom. Factory-trained technicians work in a dedicated service department, using genuine parts and specialist diagnostic equipment to maintain and repair the bikes. Official Ducati clothing and accessories are also available for riders who want to make the most of their ownership experience. Above all, Ducati Stoke aims to be somewhere enthusiasts feel welcome, whether they're choosing their next motorcycle, arranging a service or simply sharing their passion for riding.