Staffordshire Honda

Bob has been riding motorcycles since he was eleven, and his enthusiasm for two wheels has never faded. These days, his collection includes some remarkable classics, among them a Brough Superior SS80. That passion is shared by the team at Staffordshire Honda in Newcastle-under-Lyme, where experienced motorcyclists work alongside people who have turned their own love of riding into a career. The dealership opened under its current name in 2022, building on the experience of an established motorcycle business with strong roots in Staffordshire.

There's a refreshingly informal atmosphere in the showroom. Michelle is often the first person visitors meet, welcoming them with a smile and something to drink, while Marco brings decades of motorcycle industry knowledge to conversations about finding the right bike. Whether someone is considering their first 125cc motorcycle, dreaming of a Honda Gold Wing or searching for a pre-owned adventure bike, the team enjoys sharing its enthusiasm. Honda is naturally the main focus, although motorcycles from other manufacturers also feature in the used selection.

Behind the showroom is a workshop with an equally experienced team. Ian's involvement with Honda stretches back to the late 1990s, while workshop manager Greg brings extensive mechanical and diagnostic knowledge from working with different motorcycle manufacturers. Together with fellow technicians Phil and Pat, they handle servicing, MOT testing and repairs, as well as preparing used motorcycles for their next owners. It's a place where the conversation doesn't have to end with a purchase; riders are always welcome to return for advice, a chat or simply a cuppa.