Specialist Cars Stoke

For Umesh Samani, the motor trade has always been about building relationships rather than simply selling cars. Since establishing Specialist Cars in 1997, he has developed an award-winning independent dealership in Stoke-on-Trent, earning recognition throughout the industry for customer service, innovation and his contribution to the used car trade. His achievements include a Lifetime Achievement Award from Car Dealer Magazine in 2023.

A particularly distinctive aspect of the business is its approach to finding vehicles. Umesh personally selects the cars offered for sale, avoiding auction purchases and placing considerable importance on low mileage, limited previous ownership and documented service histories. Although prestige and sports cars have traditionally been an area of expertise, the dealership also caters to customers seeking practical family transport and well-maintained everyday vehicles.

The relationship with customers often continues long after a purchase. Specialist Cars operates its own workshop, providing servicing, MOT testing, diagnostics and mechanical repairs, while its established dealer network supports individual vehicle sourcing requests. Umesh's commitment to turning customers into what he calls "Raving Fans" has become a recognisable part of the business, reflecting an emphasis on trust, personal attention and long-term customer loyalty.